BRAND STORY

It’s widely known that in Italy, the kitchen is the heart of the home. This is because it is in the kitchen that cooking becomes a passion and where meals, prepared with love, bring families and friends together for hours on end. For that reason, Bialetti is proud to be found in nine of ten households.

Back in 1919, Alfonso Bialetti opened a workshop for aluminium products in Crusinallo, Omegna. It was almost 15 years later that the Moka Express was created, an invention that would forever change the way that coffee was prepared in the home. Since then, Bialetti has been dedicated to crafting innovations that advance the art of cooking and coffee brewing around the world.

WHY BIALETTI?

There’s a reason that Bialetti has become a leading brand not only in Italy but across the world and that’s because they create high-quality products that allow for simplicity, functionality and beauty in the home. All of this is done with Italian heritage and a passion for coffee in mind. The group has three goals in mind; to be innovative, to create value and to satisfy our customers’ wishes. To achieve this, the Bialetti brand maintains respect for the tradition that has allowed them to grow since 1919. This expansion has brought about a wide range of coffee makers to suit any lifestyle, from the Brikka that allows for the creation of a creamy espresso to the Moka Induction that’s ideal for use on induction hobs. 

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