Our Opening Thought
Why it started
Barista & Co was born from the belief that great coffee should be roasted fresh, ground fresh and brewed fresh. No nonsense just great coffee, the right coffee maker and friendly advice.
The idea for Barista & Co came about when James was sat with his girlfriend, Louise sipping super sweet ca phe da coffee at a street coffee seller in Hanoi.
With a push from Louise, within 2 weeks of his return James had founded Barista & Co Coffee. His belief was that great coffee didn't need to be complicated. As a coffee lover (or you could say geek) with a background in wine and consumer goods James thought the coffee he loved should be made accessible so more people could enjoy a higher standard of coffee at home. He wanted to do to specialty coffee what the new world producers had done to wine over the last 20 years. Make things clear to customers and keep it simple, there was no place for coffee snobs, just friendly advice and exceptional coffee.
WE DEAL IN GREAT COFFEE AND GOOD TIMES
"I've never understood why people over complicate things or create exclusion. I just want our customers to enjoy exceptional coffee and always think of us with a smile on their face. We will never be coffee snobs."
Louise officially joined Barista & Co in 2014 but has been a driving force in the business from the day it was founded. Louise came from a retail buying and sourcing background developing her career in UK retailers such as Selfridges and Waitrose. She has always had a passion for ethical business and ensuring transparency in the supply chain and made the perfect partner to join James in the business.
In her own words she is a coffee lover not coffee geek. She represents most coffee drinkers and constantly challenges the business to deliver products and produce that are clear to customers, easy to use, affordable and deliver exceptional coffee. This has to be done while putting ethics at the heart of the business.
COFFEE DOING IT RIGHT
"We have to be ready to turn down products that don't match our personal beliefs and brand values. As a commercial entity we have to make money but it will never be at the expense of the people and planet around us."
Where we are
The Journey Continues
Barista & Co can now be found in over 30 countries and in the UK customers can enjoy Barista & Co coffee at home, work and play. Our future is to keep doing what we do, we just want to tell more people about it and welcome them for a coffee.